7,610 lawyer searches a month in Seattle.
A click on “truck accident lawyer” here can cost $1,000+. DIDM flags every inquiry still waiting on a reply, so the inquiries you pay for don't go cold.
By the numbers
Monthly lawyer searches
Google Keyword Planner, September 2026
Search value per month
Google Keyword Planner, September 2026
of 55 US cities we measured
55 US cities measured
Employed lawyers in the Seattle metro
BLS OEWS 2025
Mean lawyer wage
BLS OEWS 2025
Search value per employed lawyer per month
Keyword Planner and BLS OEWS
Where the money is in Seattle
- Criminal defense$158K · 1,440 searches
- Accident & injury$443K · 1,230 searches
- Family law$94K · 2,110 searches
- Immigration, estate & other$50K · 2,830 searches
In Seattle, accident & injury carries the most search money.
| Search term | Monthly searches | Top-of-page bid |
|---|---|---|
| criminal defense lawyer | 590 | $34–$120 |
| dui lawyer | 590 | $60–$100 |
| personal injury lawyer | 880 | $41–$238 |
| car accident attorney | 210 | $155–$445 |
| truck accident lawyer | 140 | $60–$1,000+ |
| divorce lawyer | 1,000 | $7–$34 |
| child custody lawyer | 110 | $11–$46 |
| immigration lawyer | 880 | $5–$20 |
| estate planning attorney | 1,900 | $3–$15 |
How Seattle compares
Worked out from the same figures, against the 20 cities we publish.
Accident & injury is a smaller share of search here
16% of lawyer searches in Seattle are accident & injury, against a typical 20% across the 20 cities we publish.
More lawyers chasing each search
Search value per employed lawyer is 56% of the median city's. More firms share the same demand here.
“truck accident lawyer” costs about the same here
The top-of-page bid is within 15% of the median for the same term across 19 cities.
The cheapest volume is “estate planning attorney”
1,900 searches a month with a top-of-page bid that tops out at $15, the most searches per bid dollar of any term we track in Seattle.
| City | Rank | Monthly searches | Search value | Per employed lawyer |
|---|---|---|---|---|
| Philadelphia, PA | #16 | 9,660 | $923K | $48 |
| Orlando, FL | #17 | 6,830 | $865K | $147 |
| Jacksonville, FL | #18 | 6,270 | $790K | $210 |
| Fort Worth, TX | #19 | 5,570 | $760K | $44 |
| Seattle, WA | #20 | 7,610 | $745K | $81 |
What that means for a Seattle firm
Wasted clicks add up
At $1,000+ a click, ten clicks that never call cost $10K.
Inquiries don't wait
1,440 criminal defense and DUI searches a month, many after hours.
The competition is local
9,210 lawyers work in the Seattle metro. The firm that answers first usually gets the consultation.
See who’s outbidding you in your city.
A free one-page report: the firms bidding on your terms, what each click costs and how many people search. Put together by a person. No card, no sales call.
Search data: Google Keyword Planner (September 2026), city-level, English, Google Search. Search value = monthly searches × high top-of-page bid, an index of competition — not any firm's actual spend. Lawyer counts and wages: U.S. Bureau of Labor Statistics, OEWS 2025, Seattle metro.