10,640 lawyer searches a month in Las Vegas.
A click on “car accident attorney” here can cost $872. DIDM flags every inquiry still waiting on a reply, so the inquiries you pay for don't go cold.
By the numbers
Monthly lawyer searches
Google Keyword Planner, September 2026
Search value per month
Google Keyword Planner, September 2026
of 55 US cities we measured
55 US cities measured
Employed lawyers in the Las Vegas metro
BLS OEWS 2025
Mean lawyer wage
BLS OEWS 2025
Search value per employed lawyer per month
Keyword Planner and BLS OEWS
Where the money is in Las Vegas
- Criminal defense$493K · 3,290 searches
- Accident & injury$1.2M · 2,050 searches
- Family law$105K · 2,810 searches
- Immigration, estate & other$81K · 2,490 searches
In Las Vegas, accident & injury carries the most search money.
| Search term | Monthly searches | Top-of-page bid |
|---|---|---|
| criminal defense lawyer | 1,300 | $15–$45 |
| dui lawyer | 1,600 | $16–$260 |
| personal injury lawyer | 1,000 | $66–$348 |
| car accident attorney | 880 | $64–$872 |
| truck accident lawyer | 170 | $99–$225 |
| divorce lawyer | 1,300 | $12–$35 |
| child custody lawyer | 210 | $11–$36 |
| immigration lawyer | 720 | $11–$28 |
| estate planning attorney | 1,600 | $3–$21 |
How Las Vegas compares
Worked out from the same figures, against the 20 cities we publish.
Criminal defense is a bigger share of search here
31% of lawyer searches in Las Vegas are criminal defense, against a typical 20% across the 20 cities we publish.
More search money per lawyer than most
Search value per employed lawyer is 2.3× the median city's. There is more demand to go round here than in most markets we measured.
“car accident attorney” costs more here
The top-of-page bid here is 1.8× the median for the same term across 20 cities.
The cheapest volume is “estate planning attorney”
1,600 searches a month with a top-of-page bid that tops out at $21, the most searches per bid dollar of any term we track in Las Vegas.
| City | Rank | Monthly searches | Search value | Per employed lawyer |
|---|---|---|---|---|
| Houston, TX | #3 | 18,370 | $2.8M | $169 |
| Denver, CO | #4 | 8,670 | $2.2M | $184 |
| Las Vegas, NV | #5 | 10,640 | $1.8M | $334 |
| Dallas, TX | #6 | 10,440 | $1.7M | $98 |
| Phoenix, AZ | #7 | 9,760 | $1.6M | $184 |
What that means for a Las Vegas firm
Wasted clicks add up
At $872 a click, ten clicks that never call cost $8,720.
Inquiries don't wait
3,290 criminal defense and DUI searches a month, many after hours.
The competition is local
5,480 lawyers work in the Las Vegas metro. The firm that answers first usually gets the consultation.
See who’s outbidding you in your city.
A free one-page report: the firms bidding on your terms, what each click costs and how many people search. Put together by a person. No card, no sales call.
Search data: Google Keyword Planner (September 2026), city-level, English, Google Search. Search value = monthly searches × high top-of-page bid, an index of competition — not any firm's actual spend. Lawyer counts and wages: U.S. Bureau of Labor Statistics, OEWS 2025, Las Vegas metro.