34,560 lawyer searches a month in Los Angeles.
A click on “car accident attorney” here can cost $1,000+. DIDM flags every inquiry still waiting on a reply, so the inquiries you pay for don't go cold.
By the numbers
Monthly lawyer searches
Google Keyword Planner, September 2026
Search value per month
Google Keyword Planner, September 2026
of 55 US cities we measured
55 US cities measured
Employed lawyers in the Los Angeles metro
BLS OEWS 2025
Mean lawyer wage
BLS OEWS 2025
Search value per employed lawyer per month
Keyword Planner and BLS OEWS
Where the money is in Los Angeles
- Criminal defense$1.2M · 8,200 searches
- Accident & injury$4M · 8,000 searches
- Family law$338K · 8,480 searches
- Immigration, estate & other$316K · 9,880 searches
In Los Angeles, accident & injury carries the most search money.
| Search term | Monthly searches | Top-of-page bid |
|---|---|---|
| criminal defense lawyer | 3,600 | $24–$98 |
| dui lawyer | 3,600 | $48–$200 |
| personal injury lawyer | 5,400 | $58–$262 |
| car accident attorney | 1,300 | $102–$1,000+ |
| truck accident lawyer | 1,300 | $167–$1,000+ |
| divorce lawyer | 4,400 | $10–$41 |
| child custody lawyer | 480 | $15–$43 |
| immigration lawyer | 3,600 | $6–$30 |
| estate planning attorney | 5,400 | $7–$22 |
How Los Angeles compares
Worked out from the same figures, against the 20 cities we publish.
Family law is a smaller share of search here
25% of lawyer searches in Los Angeles are family law, against a typical 28% across the 20 cities we publish.
About as crowded as the typical city
Search value per employed lawyer is within 15% of the median across the cities we publish.
“car accident attorney” costs more here
The top-of-page bid here is 2.1× the median for the same term across 20 cities.
The cheapest volume is “estate planning attorney”
5,400 searches a month with a top-of-page bid that tops out at $22, the most searches per bid dollar of any term we track in Los Angeles.
| City | Rank | Monthly searches | Search value | Per employed lawyer |
|---|---|---|---|---|
| Los Angeles, CA | #1 | 34,560 | $5.8M | $140 |
| New York, NY | #2 | 50,790 | $3.9M | $41 |
| Houston, TX | #3 | 18,370 | $2.8M | $169 |
| Denver, CO | #4 | 8,670 | $2.2M | $184 |
| Las Vegas, NV | #5 | 10,640 | $1.8M | $334 |
What that means for a Los Angeles firm
Wasted clicks add up
At $1,000+ a click, ten clicks that never call cost $10K.
Inquiries don't wait
8,200 criminal defense and DUI searches a month, many after hours.
The competition is local
41,580 lawyers work in the Los Angeles metro. The firm that answers first usually gets the consultation.
Nearby
See who’s outbidding you in your city.
A free one-page report: the firms bidding on your terms, what each click costs and how many people search. Put together by a person. No card, no sales call.
Search data: Google Keyword Planner (September 2026), city-level, English, Google Search. Search value = monthly searches × high top-of-page bid, an index of competition — not any firm's actual spend. Lawyer counts and wages: U.S. Bureau of Labor Statistics, OEWS 2025, Los Angeles metro.