6,830 lawyer searches a month in Orlando.
A click on “truck accident lawyer” here can cost $1,000+. DIDM flags every inquiry still waiting on a reply, so the inquiries you pay for don't go cold.
By the numbers
Monthly lawyer searches
Google Keyword Planner, September 2026
Search value per month
Google Keyword Planner, September 2026
of 55 US cities we measured
55 US cities measured
Employed lawyers in the Orlando metro
BLS OEWS 2025
Mean lawyer wage
BLS OEWS 2025
Search value per employed lawyer per month
Keyword Planner and BLS OEWS
Where the money is in Orlando
- Criminal defense$180K · 1,500 searches
- Accident & injury$558K · 1,190 searches
- Family law$75K · 2,050 searches
- Immigration, estate & other$52K · 2,090 searches
In Orlando, accident & injury carries the most search money.
| Search term | Monthly searches | Top-of-page bid |
|---|---|---|
| criminal defense lawyer | 590 | $40–$90 |
| dui lawyer | 590 | $91–$167 |
| personal injury lawyer | 720 | $60–$339 |
| car accident attorney | 260 | $135–$400 |
| truck accident lawyer | 210 | $282–$1,000+ |
| divorce lawyer | 1,000 | $11–$38 |
| child custody lawyer | 170 | $11–$38 |
| immigration lawyer | 720 | $6–$29 |
| estate planning attorney | 1,300 | $4–$12 |
How Orlando compares
Worked out from the same figures, against the 20 cities we publish.
Accident & injury is a smaller share of search here
17% of lawyer searches in Orlando are accident & injury, against a typical 20% across the 20 cities we publish.
About as crowded as the typical city
Search value per employed lawyer is within 15% of the median across the cities we publish.
“truck accident lawyer” costs about the same here
The top-of-page bid is within 15% of the median for the same term across 19 cities.
The cheapest volume is “estate planning attorney”
1,300 searches a month with a top-of-page bid that tops out at $12, the most searches per bid dollar of any term we track in Orlando.
| City | Rank | Monthly searches | Search value | Per employed lawyer |
|---|---|---|---|---|
| Columbus, OH | #15 | 6,750 | $965K | $194 |
| Philadelphia, PA | #16 | 9,660 | $923K | $48 |
| Orlando, FL | #17 | 6,830 | $865K | $147 |
| Jacksonville, FL | #18 | 6,270 | $790K | $210 |
| Fort Worth, TX | #19 | 5,570 | $760K | $44 |
What that means for a Orlando firm
Wasted clicks add up
At $1,000+ a click, ten clicks that never call cost $10K.
Inquiries don't wait
1,500 criminal defense and DUI searches a month, many after hours.
The competition is local
5,890 lawyers work in the Orlando metro. The firm that answers first usually gets the consultation.
Nearby
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Search data: Google Keyword Planner (September 2026), city-level, English, Google Search. Search value = monthly searches × high top-of-page bid, an index of competition — not any firm's actual spend. Lawyer counts and wages: U.S. Bureau of Labor Statistics, OEWS 2025, Orlando metro.