6,750 lawyer searches a month in Columbus.
A click on “truck accident lawyer” here can cost $684. DIDM flags every inquiry still waiting on a reply, so the inquiries you pay for don't go cold.
By the numbers
Monthly lawyer searches
Google Keyword Planner, September 2026
Search value per month
Google Keyword Planner, September 2026
of 55 US cities we measured
55 US cities measured
Employed lawyers in the Columbus metro
BLS OEWS 2025
Mean lawyer wage
BLS OEWS 2025
Search value per employed lawyer per month
Keyword Planner and BLS OEWS
Where the money is in Columbus
- Criminal defense$118K · 1,330 searches
- Accident & injury$767K · 1,760 searches
- Family law$46K · 1,930 searches
- Immigration, estate & other$34K · 1,730 searches
In Columbus, accident & injury carries the most search money.
| Search term | Monthly searches | Top-of-page bid |
|---|---|---|
| criminal defense lawyer | 590 | $9–$78 |
| dui lawyer | 480 | $19–$95 |
| personal injury lawyer | 1,300 | $25–$365 |
| car accident attorney | 140 | $230–$530 |
| truck accident lawyer | 320 | $191–$684 |
| divorce lawyer | 880 | $7–$29 |
| child custody lawyer | 170 | $6–$19 |
| immigration lawyer | 590 | $6–$22 |
| estate planning attorney | 1,000 | $2–$6 |
How Columbus compares
Worked out from the same figures, against the 20 cities we publish.
Accident & injury is a bigger share of search here
26% of lawyer searches in Columbus are accident & injury, against a typical 20% across the 20 cities we publish.
More search money per lawyer than most
Search value per employed lawyer is 1.3× the median city's. There is more demand to go round here than in most markets we measured.
“truck accident lawyer” costs less here
The top-of-page bid here is 68% of the median for the same term across 19 cities.
The cheapest volume is “estate planning attorney”
1,000 searches a month with a top-of-page bid that tops out at $6, the most searches per bid dollar of any term we track in Columbus.
| City | Rank | Monthly searches | Search value | Per employed lawyer |
|---|---|---|---|---|
| San Diego, CA | #13 | 8,290 | $1.2M | $144 |
| Miami, FL | #14 | 8,080 | $986K | $42 |
| Columbus, OH | #15 | 6,750 | $965K | $194 |
| Philadelphia, PA | #16 | 9,660 | $923K | $48 |
| Orlando, FL | #17 | 6,830 | $865K | $147 |
What that means for a Columbus firm
Wasted clicks add up
At $684 a click, ten clicks that never call cost $6,840.
Inquiries don't wait
1,330 criminal defense and DUI searches a month, many after hours.
The competition is local
4,960 lawyers work in the Columbus metro. The firm that answers first usually gets the consultation.
Nearby
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Search data: Google Keyword Planner (September 2026), city-level, English, Google Search. Search value = monthly searches × high top-of-page bid, an index of competition — not any firm's actual spend. Lawyer counts and wages: U.S. Bureau of Labor Statistics, OEWS 2025, Columbus metro.