Criminal defense · law firms
The call comes at 2am. Be the firm that answers.
Criminal defense inquiries are urgent and after hours. DIDM makes sure none of them wait until morning.
What DIDM watches
After-hours and weekend calls
DUI and DWI search terms by county
Consultations booked but not confirmed
Spend on searches for public defenders and free help
Starting pipeline
New inquiryRepliedConflict checkConsultRetainedCase open
54,200 monthly searches across 20 cities.
| City | Monthly searches | Search value | Top-of-page bid |
|---|---|---|---|
| Los Angeles | 8,200 | $1.2M | $24–$98 |
| New York | 9,600 | $881K | $24–$104 |
| Las Vegas | 3,290 | $493K | $15–$45 |
| Phoenix | 1,990 | $422K | $45–$238 |
| Houston | 3,780 | $379K | $12–$66 |
| San Diego | 1,760 | $363K | $32–$138 |
| Chicago | 3,490 | $289K | $11–$91 |
| San Antonio | 1,830 | $273K | $66–$90 |
Google Keyword Planner, September 2026. Search value = monthly searches × top-of-page bid.

See your market before you spend another dollar.
A free report on search demand, click prices and the firms bidding in your city.
