18,370 lawyer searches a month in Houston.
A click on “truck accident lawyer” here can cost $1,000+. DIDM flags every inquiry still waiting on a reply, so the inquiries you pay for don't go cold.
By the numbers
Monthly lawyer searches
Google Keyword Planner, September 2026
Search value per month
Google Keyword Planner, September 2026
of 55 US cities we measured
55 US cities measured
Employed lawyers in the Houston metro
BLS OEWS 2025
Mean lawyer wage
BLS OEWS 2025
Search value per employed lawyer per month
Keyword Planner and BLS OEWS
Where the money is in Houston
- Criminal defense$379K · 3,780 searches
- Accident & injury$2.1M · 3,710 searches
- Family law$299K · 5,120 searches
- Immigration, estate & other$92K · 5,760 searches
In Houston, accident & injury carries the most search money.
| Search term | Monthly searches | Top-of-page bid |
|---|---|---|
| criminal defense lawyer | 1,600 | $12–$66 |
| dui lawyer | 1,300 | $32–$149 |
| personal injury lawyer | 2,400 | $97–$450 |
| car accident attorney | 590 | $184–$460 |
| truck accident lawyer | 720 | $400–$1,000+ |
| divorce lawyer | 2,400 | $10–$61 |
| child custody lawyer | 320 | $17–$65 |
| immigration lawyer | 1,900 | $9–$25 |
| estate planning attorney | 3,600 | $3–$10 |
How Houston compares
Worked out from the same figures, against the 20 cities we publish.
The mix of searches here is typical
No practice area is more than two points off its usual share across the 20 cities we publish, so Houston has no obvious gap to aim at.
More search money per lawyer than most
Search value per employed lawyer is 1.2× the median city's. There is more demand to go round here than in most markets we measured.
“truck accident lawyer” costs about the same here
The top-of-page bid is within 15% of the median for the same term across 19 cities.
The cheapest volume is “estate planning attorney”
3,600 searches a month with a top-of-page bid that tops out at $10, the most searches per bid dollar of any term we track in Houston.
| City | Rank | Monthly searches | Search value | Per employed lawyer |
|---|---|---|---|---|
| Los Angeles, CA | #1 | 34,560 | $5.8M | $140 |
| New York, NY | #2 | 50,790 | $3.9M | $41 |
| Houston, TX | #3 | 18,370 | $2.8M | $169 |
| Denver, CO | #4 | 8,670 | $2.2M | $184 |
| Las Vegas, NV | #5 | 10,640 | $1.8M | $334 |
What that means for a Houston firm
Wasted clicks add up
At $1,000+ a click, ten clicks that never call cost $10K.
Inquiries don't wait
3,780 criminal defense and DUI searches a month, many after hours.
The competition is local
16,810 lawyers work in the Houston metro. The firm that answers first usually gets the consultation.
See who’s outbidding you in your city.
A free one-page report: the firms bidding on your terms, what each click costs and how many people search. Put together by a person. No card, no sales call.
Search data: Google Keyword Planner (September 2026), city-level, English, Google Search. Search value = monthly searches × high top-of-page bid, an index of competition — not any firm's actual spend. Lawyer counts and wages: U.S. Bureau of Labor Statistics, OEWS 2025, Houston metro.