10,440 lawyer searches a month in Dallas.
A click on “truck accident lawyer” here can cost $1,000+. DIDM flags every inquiry still waiting on a reply, so the inquiries you pay for don't go cold.
By the numbers
Monthly lawyer searches
Google Keyword Planner, September 2026
Search value per month
Google Keyword Planner, September 2026
of 55 US cities we measured
55 US cities measured
Employed lawyers in the Dallas–Fort Worth metro
BLS OEWS 2025
Mean lawyer wage
BLS OEWS 2025
Search value per employed lawyer per month
Keyword Planner and BLS OEWS
Where the money is in Dallas
- Criminal defense$232K · 2,240 searches
- Accident & injury$1.3M · 2,170 searches
- Family law$122K · 2,990 searches
- Immigration, estate & other$63K · 3,040 searches
In Dallas, accident & injury carries the most search money.
| Search term | Monthly searches | Top-of-page bid |
|---|---|---|
| criminal defense lawyer | 880 | $13–$86 |
| dui lawyer | 880 | $26–$142 |
| personal injury lawyer | 1,300 | $97–$468 |
| car accident attorney | 390 | $144–$425 |
| truck accident lawyer | 480 | $479–$1,000+ |
| divorce lawyer | 1,300 | $14–$41 |
| child custody lawyer | 390 | $16–$41 |
| immigration lawyer | 1,000 | $16–$36 |
| estate planning attorney | 1,900 | $3–$11 |
How Dallas compares
Worked out from the same figures, against the 20 cities we publish.
The mix of searches here is typical
No practice area is more than two points off its usual share across the 20 cities we publish, so Dallas has no obvious gap to aim at.
More lawyers chasing each search
Search value per employed lawyer is 67% of the median city's. More firms share the same demand here.
“truck accident lawyer” costs about the same here
The top-of-page bid is within 15% of the median for the same term across 19 cities.
The cheapest volume is “estate planning attorney”
1,900 searches a month with a top-of-page bid that tops out at $11, the most searches per bid dollar of any term we track in Dallas.
| City | Rank | Monthly searches | Search value | Per employed lawyer |
|---|---|---|---|---|
| Denver, CO | #4 | 8,670 | $2.2M | $184 |
| Las Vegas, NV | #5 | 10,640 | $1.8M | $334 |
| Dallas, TX | #6 | 10,440 | $1.7M | $98 |
| Phoenix, AZ | #7 | 9,760 | $1.6M | $184 |
| Atlanta, GA | #8 | 12,660 | $1.6M | $85 |
What that means for a Dallas firm
Wasted clicks add up
At $1,000+ a click, ten clicks that never call cost $10K.
Inquiries don't wait
2,240 criminal defense and DUI searches a month, many after hours.
The competition is local
17,110 lawyers work in the Dallas–Fort Worth metro. The firm that answers first usually gets the consultation.
See who’s outbidding you in your city.
A free one-page report: the firms bidding on your terms, what each click costs and how many people search. Put together by a person. No card, no sales call.
Search data: Google Keyword Planner (September 2026), city-level, English, Google Search. Search value = monthly searches × high top-of-page bid, an index of competition — not any firm's actual spend. Lawyer counts and wages: U.S. Bureau of Labor Statistics, OEWS 2025, Dallas–Fort Worth metro.