17,550 lawyer searches a month in Chicago.
A click on “truck accident lawyer” here can cost $381. DIDM makes sure the calls it buys get answered.
By the numbers
Monthly lawyer searches
Google Keyword Planner, September 2026
Search value per month
Google Keyword Planner, September 2026
of 55 US cities we measured
55 US cities measured
Employed lawyers in the Chicago metro
BLS OEWS 2025
Mean lawyer wage
BLS OEWS 2025
Search value per employed lawyer per month
Keyword Planner and BLS OEWS
Where the money is in Chicago
- Criminal defense$289K · 3,490 searches
- Personal injury$763K · 2,680 searches
- Family law$189K · 5,120 searches
- Immigration, estate & other$122K · 6,260 searches
In Chicago, personal injury carries the most search money.
| Search term | Monthly searches | Top-of-page bid |
|---|---|---|
| criminal defense lawyer | 1,600 | $11–$91 |
| dui lawyer | 1,300 | $14–$70 |
| personal injury lawyer | 1,900 | $71–$258 |
| car accident attorney | 390 | $84–$321 |
| truck accident lawyer | 390 | $115–$381 |
| divorce lawyer | 2,400 | $8–$40 |
| child custody lawyer | 320 | $7–$30 |
| immigration lawyer | 1,600 | $5–$26 |
| estate planning attorney | 4,400 | $3–$13 |
What that means for a Chicago firm
Wasted clicks add up
At $381 a click, ten clicks that never call cost $3,810.
Inquiries don't wait
3,490 criminal defense and DUI searches a month, many after hours.
The competition is local
28,320 lawyers work in the Chicago metro. The firm that answers first usually gets the consultation.
See your market before you spend another dollar.
A free report on search demand, click prices and the firms bidding in your city.
Search data: Google Keyword Planner (September 2026), city-level, English, Google Search. Search value = monthly searches × high top-of-page bid, an index of competition — not any firm's actual spend. Lawyer counts and wages: U.S. Bureau of Labor Statistics, OEWS 2025, Chicago metro.