50,790 lawyer searches a month in New York.
A click on “car accident attorney” here can cost $270. DIDM makes sure the calls it buys get answered.
By the numbers
Monthly lawyer searches
Google Keyword Planner, September 2026
Search value per month
Google Keyword Planner, September 2026
of 55 US cities we measured
55 US cities measured
Employed lawyers in the New York metro
BLS OEWS 2025
Mean lawyer wage
BLS OEWS 2025
Search value per employed lawyer per month
Keyword Planner and BLS OEWS
Where the money is in New York
- Criminal defense$881K · 9,600 searches
- Personal injury$2.1M · 10,100 searches
- Family law$477K · 12,590 searches
- Immigration, estate & other$431K · 18,500 searches
In New York, personal injury carries the most search money.
| Search term | Monthly searches | Top-of-page bid |
|---|---|---|
| criminal defense lawyer | 4,400 | $24–$104 |
| dui lawyer | 3,600 | $15–$57 |
| personal injury lawyer | 6,600 | $70–$200 |
| car accident attorney | 1,600 | $53–$270 |
| truck accident lawyer | 1,900 | $26–$200 |
| divorce lawyer | 6,600 | $11–$39 |
| child custody lawyer | 590 | $11–$34 |
| immigration lawyer | 5,400 | $5–$19 |
| estate planning attorney | 12,100 | $4–$15 |
What that means for a New York firm
Wasted clicks add up
At $270 a click, ten clicks that never call cost $2,700.
Inquiries don't wait
9,600 criminal defense and DUI searches a month, many after hours.
The competition is local
94,610 lawyers work in the New York metro. The firm that answers first usually gets the consultation.
See your market before you spend another dollar.
A free report on search demand, click prices and the firms bidding in your city.
Search data: Google Keyword Planner (September 2026), city-level, English, Google Search. Search value = monthly searches × high top-of-page bid, an index of competition — not any firm's actual spend. Lawyer counts and wages: U.S. Bureau of Labor Statistics, OEWS 2025, New York metro.