50,790 lawyer searches a month in New York.
A click on “car accident attorney” here can cost $270. DIDM flags every inquiry still waiting on a reply, so the inquiries you pay for don't go cold.
By the numbers
Monthly lawyer searches
Google Keyword Planner, September 2026
Search value per month
Google Keyword Planner, September 2026
of 55 US cities we measured
55 US cities measured
Employed lawyers in the New York metro
BLS OEWS 2025
Mean lawyer wage
BLS OEWS 2025
Search value per employed lawyer per month
Keyword Planner and BLS OEWS
Where the money is in New York
- Criminal defense$881K · 9,600 searches
- Accident & injury$2.1M · 10,100 searches
- Family law$477K · 12,590 searches
- Immigration, estate & other$431K · 18,500 searches
In New York, accident & injury carries the most search money.
| Search term | Monthly searches | Top-of-page bid |
|---|---|---|
| criminal defense lawyer | 4,400 | $24–$104 |
| dui lawyer | 3,600 | $15–$57 |
| personal injury lawyer | 6,600 | $70–$200 |
| car accident attorney | 1,600 | $53–$270 |
| truck accident lawyer | 1,900 | $26–$200 |
| divorce lawyer | 6,600 | $11–$39 |
| child custody lawyer | 590 | $11–$34 |
| immigration lawyer | 5,400 | $5–$19 |
| estate planning attorney | 12,100 | $4–$15 |
How New York compares
Worked out from the same figures, against the 20 cities we publish.
Family law is a smaller share of search here
25% of lawyer searches in New York are family law, against a typical 28% across the 20 cities we publish.
More lawyers chasing each search
Search value per employed lawyer is 28% of the median city's. More firms share the same demand here.
“car accident attorney” costs less here
The top-of-page bid here is 57% of the median for the same term across 20 cities.
The cheapest volume is “estate planning attorney”
12,100 searches a month with a top-of-page bid that tops out at $15, the most searches per bid dollar of any term we track in New York.
| City | Rank | Monthly searches | Search value | Per employed lawyer |
|---|---|---|---|---|
| Los Angeles, CA | #1 | 34,560 | $5.8M | $140 |
| New York, NY | #2 | 50,790 | $3.9M | $41 |
| Houston, TX | #3 | 18,370 | $2.8M | $169 |
| Denver, CO | #4 | 8,670 | $2.2M | $184 |
| Las Vegas, NV | #5 | 10,640 | $1.8M | $334 |
What that means for a New York firm
Wasted clicks add up
At $270 a click, ten clicks that never call cost $2,700.
Inquiries don't wait
9,600 criminal defense and DUI searches a month, many after hours.
The competition is local
94,610 lawyers work in the New York metro. The firm that answers first usually gets the consultation.
See who’s outbidding you in your city.
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Search data: Google Keyword Planner (September 2026), city-level, English, Google Search. Search value = monthly searches × high top-of-page bid, an index of competition — not any firm's actual spend. Lawyer counts and wages: U.S. Bureau of Labor Statistics, OEWS 2025, New York metro.