Industries
Built one trade at a time.
Each trade gets its own pipeline and seasons.
In development
Eight trades.
Electricians · In development
Every estimate followed up. Every lead answered.
Panel upgrades, EV chargers and generators — estimate to invoice.
What DIDM will watch
- Leads waiting more than a day
- Estimates sent with no follow-up
- Ad spend on searches that never book
Starting pipeline
New leadContactedEstimate scheduledEstimate sentApprovedJob completeInvoiced
Tracked on every job
- Job type (panel, EV charger, generator)
- Permit required
- Urgency
Plumbers · In development
Emergency calls first. Memberships renewed on time.
Emergency calls, dispatch and memberships — call to invoice.
What DIDM will watch
- Missed and after-hours calls
- Quotes given but not approved
- Memberships coming up for renewal
Starting pipeline
New callDispatchedOn siteQuote givenApprovedCompleteInvoiced
Tracked on every job
- Emergency flag
- Fixture or system
- Water heater age
- Membership
HVAC · In development
Ready for the first heat wave.
Seasonal demand swings, maintenance plans and install-season follow-up.
What DIDM will watch
- Demand shifting with the weather
- Maintenance plans due for a visit
- Ads running while crews are booked solid
New construction · In development
From first call to signed contract, nothing goes quiet.
Builders and developers: lead-to-contract pipelines and project follow-up.
What DIDM will watch
- Leads waiting on a callback
- Proposals with no reply
- Permit activity in your target areas
Law firms · In development
Every inquiry answered before they call the next firm.
Intake, consultations and follow-up for practices that live on referrals and search.
What DIDM will watch
- New inquiries waiting on a reply
- Consultations booked but not confirmed
- Which searches and referrals bring clients
Schools · In development
Enrollment questions answered while families decide.
Enrollment inquiries, family communication and admissions follow-up.
What DIDM will watch
- Inquiries waiting on a reply
- Tours booked but not confirmed
- Where families first found you
Entrepreneurs · In development
An operations team for a business of one.
An operations team for a business of one: leads, follow-up and the numbers.
What DIDM will watch
- Leads waiting on you
- Ad spend that isn't paying back
- The week's numbers in one Monday brief
Business operators · In development
The day-to-day, watched every day.
For any owner running a service business: ads, reviews, leads and the numbers.
What DIDM will watch
- Leads and follow-ups falling behind
- Reviews and reputation
- Where your marketing money actually goes
Start with what's true today
The Free Market Scan works for any trade: your competitors, reviews and search visibility.