More pool consults. Less babysitting your marketing.
We watch your ads, your reviews, and every builder in your area. When something needs you, you get the problem, the proof and a button — approve or ignore.
A new pool builder opened 4 miles away.
22 reviews in 30 days · bidding on your name
27 new pool permits filed in your top ZIPs.
Up from 11 last month · 4 near your last build
3 search terms wasted $412 this week.
"above ground pool", "pool supply store", "pool jobs" — 0 consults
Every one of these started as a search, a call and a consult. We help you see which ones.
Know where the next pools are going in.
Permits, new homes, income and competitor activity by ZIP code — watched for you, so you target backyards that are ready and hear about new builders the week they show up.
Permits by ZIP
See where pool permits are being filed and shift your ads toward those neighborhoods.
New builders nearby
Get told when a builder opens in your area, how fast their reviews are growing, and whether they're bidding on your name.
Season, before it starts
Demand by ZIP through the year, so budget moves ahead of spring — not three weeks into it.
From a $1,500 ad month to a signed pool.
Pools are big tickets with long cycles, so clicks tell you nothing. DIDM ties each consult and contract back to the ad that started it.
One month, three service areas
Calls and forms, traced to the search term
Tracked through your pipeline
One contract — that's the number to optimize for
Illustrative example for a pool builder. Your numbers come from your own connected accounts.
From first call to permit, in the order your jobs actually move.
Pool type, budget range, financing, HOA approval, lot access and permit status on every lead — with the Ops Agent chasing any stage that stalls.
- New lead
- Contacted
- Consult booked
- Design presented
- Proposal sent
- Contract signed
- Permit
- Build
- Complete
- Service
Three agents. $249 a month.
Month-to-month. Or Growth Flex: $149 a month plus $20 per verified booked consult, never more than $499.
Ads Agent
Blocks search terms that never become consults, catches broken tracking, and reports cost per consult — not cost per click.
Reviews & Local Agent
Drafts replies to every review, flags anything under 4 stars the hour it posts, and watches your map ranking where you build.
Market Radar
Permits, new competitors and demand by ZIP code, so your budget follows the backyards that are ready.
What pool builders ask.
>Keep them if they're good. DIDM watches the account every day, flags wasted spend and tracking problems as they happen, and shows you which ads turned into consults — so you can hold anyone running your ads to real numbers.
Who's winning pools in your area right now?
A one-page report: the builders near you, whose reviews are growing fastest, where you show up in local search, and permit activity where your county publishes it. No card, no sales call.